THE IMPLICATION OF PURCHASE INTENTION: ANALYSIS OF PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, TECHNICALITY AND PERCEIVED PRICE TOWARDS PERCEIVED VALUE
نویسندگان
چکیده
منابع مشابه
Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to shop online
This paper explores the relationship between the three beliefs about online shopping ie. perceived usefulness, perceived ease of use and perceived enjoyment and intention to shop online. A sample of 150 respondents was selected using a purposive sampling method whereby the respondents have to be Internet users to be included in the survey. A structured, self-administered questionnaire was used ...
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ژورنال
عنوان ژورنال: Russian Journal of Agricultural and Socio-Economic Sciences
سال: 2017
ISSN: 2226-1184
DOI: 10.18551/rjoas.2017-11.20